WK Kellogg, the maker of iconic American cereal brands, will be folded into the privately held owner of Nutella and Tic Tacs ...

A European chocolate giant is purchasing the cereal company behind Froot Loops, Frosted Flakes, and Rice Krispies. Ferrero Group has agreed to buy WK Kellogg Co for $3.1 billion, the candy company ...

Ferrero, the family-owned maker of Nutella, has agreed to buy the iconic American maker of Froot Loops and Frosted Flakes ... The other half, the snacking business (with Cheez-Its and Pop-Tarts), was ...

Ferrero, the European confectionery giant behind Nutella and Ferrero Rocher, is set to acquire WK Kellogg Co., the maker of Froot Loops and other classic American cereals, in a $3.1 billion deal ...

The group said Kellogg's range of cereal brands, including Frosted Flakes, Froot Loops, Special K and Rice Krispies, were 'highly complementary' to its offering ...

It’s official: The company behind Nutella is buying the maker of Froot Loops. Chris Morris. Updated July 10, 2025 at 11:11 AM. Copied; ... Baby Ruth, Famous Amos, and Bomb Pop. ...

The deal brings candy and cereal together under one roof as European chocolate giant Ferrero expands its US footprint.

Shares of WK Kellogg, the cereal maker behind Fruit Loops and Frosted Flakes, skyrocketed 50% after the Wall Street Journal reported Wednesday that Ferrero was nearing acquiring the company for $3 ...