Ferrero’s $3.1bn acquisition folds Froot Loops and Frosted Flakes into its candy empire, proving breakfast and dessert are a global business.

WK Kellogg, the maker of iconic American cereal brands, will be folded into the privately held owner of Nutella and Tic Tacs ...

Shares of Frosted Flakes maker WK Kellogg surged nearly 50% in extended trading Wednesday following a report the company could soon be acquired by Italian sweets seller Ferrero.

Manufacturers have been hard-hit by the changing tastes of consumers, who now seek more low-sugar, portable options for ...

U.S. sales of the colorfully packaged morning staple have been in a decades-long decline, a trend back in the spotlight with news Italian confectioner Ferrero Group plans to purchase WK Kellogg, maker ...

American cereal giant Kellogg and Italian candy giant Ferrero have struck a sweet deal worth $3.1 billion. Ferrero, the ...

But consumers now are looking for simplified ingredient lists. Artificial dyes — like the petroleum-based colors that brighten Froot Loops — have also come under fire.

Food manufacturers across the U.S. are facing hurdles as they seek to replace synthetic food dyes with natural colors.