They view sugary Coke and Dr Pepper, or newer sugar-free sodas like Coke Zero, as a more affordable treat than other choices like an energy drink, flavored tea, a bag of chips or a candy bar.

Consumers are turning away from pricier Starbucks coffee, McDonald's Big Mac meals, Doritos chips, Monster energy drinks and ...

Diet Coke's appeal lies in its zero calories, but the artificial sweetener ... For many, it’s the quintessential soda experience. The sugar content in regular Coke can provide a rapid energy ...

Coca-Cola also signaled in its third quarter results that it will look to non-fizzy drinks as a growth area after success at ...