The Town of Webster sent scammers more than $500,000 in a phishing scheme and now town leaders and police are scrambling to ...

Frank Mason Robinson, the man who actually named the drink, also designed its logo and crafted its color palette to maximize Coca Cola's recognizability. Because of him, it is extremely easy to ...

In this instalment, given that we are in the festive holidays, we reflect on brand identity management and take a leaf on how ...

First came the news that Enron was back. Yes, Enron — the energy company whose profits were built on long-term fraud and ...

Few companies in the world are as old and as successful as The Coca-Cola Company (NYSE: KO). Its namesake drink was invented ...

Kennedy Jr.” It has 4.9 million followers and an icon of his presidential campaign logo next to the account’s checkmark. Kennedy has not posted anything about a possible Diet Coke ban on his ...

Coca-Cola bottles, clothing, and other collectible items can date back more than 100 years and be extremely valuable in good ...

However, online claims that Kennedy said he would ban Diet Coke once in office are false ... while Kennedy's real account is ...

Reuters, the news and media division of Thomson Reuters, is the world’s largest multimedia news provider, reaching billions ...

Sports fans across the United States are about to experience an unprecedented lineup of world-class events. The FIFA World Cup will electrify ...

Every successful business needs two things: a brand and a budget. However developing and protecting your brand without ...