It included campaigns that tied into global cultural moments, such as K-pop, Chinese New Year, and Nepal’s Dashain festival.

Hi Readers, Welcome back to AdExchanger’s Commerce Media Newsletter. This time, we’re checking in on some of the world’s largest advertisers after several US CPGs and food and beverage companies ...

The highly anticipated Binance Blockchain Week 2024, held from October 30 to 31 at Dubai's Coca-Cola Arena, brought together ...

Shoppers in California might notice a new Coke product in stores this November: Barrilitos, a Mexican soda that comes in flavors like mandarina (mandarin), manzana (apple), piña (pineapple) and ponche ...

Dozens of 36 foot tall masts will be installed as part of a project to utilise innovative “smart technology” to monitor bins ...

Multinational companies that master balancing global consistency and local adaptation will stand the test of time. By perpetuating a unified international identity while giving local markets the ...

The highly anticipated Binance Blockchain Week, held from October 30 to 31 at Dubai's Coca-Cola Arena, brought together ...

Changpeng Zhao, better known as CZ, the man who built Binance from the ground up, doesn’t want his name anywhere near Sam Bankman-Fried’s.

In the hallways of La Escuelita Arcoiris in Squirrel Hill, there is a buzz around Day of the Dead. The holiday's roots go ...

Marketers who leverage branding to translate their company’s business strategy into products, experiences, partnerships and ...

Brands show you advertisements based on your algorithms. Now, imagine them showing you ads based on your emotions. In this article, we explore the rise of Emotion AI, its potential in industries like ...