After discontinuing it a few years ago, the Coca-Cola company is relaunching Barrilitos Mexican soda in four flavors.

The Coca-Cola Company has a varied array of brands under its umbrella, and its latest move should come as welcome news for ...

Coca-Cola discontinued Barrilitos a few years ... “We've infused Barrilitos with a refreshed brand identity while preserving the classic flavors and traditions that have made it a beloved ...

Product packaging serves as a silent salesman, a visual storyteller, and a pivotal element in the consumer decision-making ...

On Thursday, Coca-Cola announced that it's bringing back Barrilitos, a beloved soft drink from Monterrey, Mexico, that ...

The Coca-Cola Company is pleased to announce the highly anticipated regional relaunch of Barrilitos, a cherished Mexican soft drink brand with a rich legacy dating back to 1938. A new addition to Coca ...

Multinational companies that master balancing global consistency and local adaptation will stand the test of time. By perpetuating a unified international identity while giving local markets the ...

Brand identity building is not limited to designing a logo; a firm can use other approaches. It’s concerned with creating an ...

The beverage manufacturer said the fruity offering, which first launched in 1938, appeals to consumers craving nostalgia ...