SACRAMENTO, Calif. — Dante Belissimo is the creative mind behind custom sneakers from different sporting teams and professional Sacramento Kings players featuring unique colors, patterns and designs.

No snoozing with his head against the window here for this 'G.O.A.T' of basketball. The additional extras Michael has paid out for include getting the jet custom paint wrapped with a black and silver ...

It has been a busy week for PUMA's basketball division. First, the brand signed NBA All-Star Tyrese Haliburton to a "massive" sneaker deal. Now, PUMA is rolling out a new hoop shoe for players.

Christmas has come early for the Michigan State basketball team ... of special edition Michigan State Spartans Nike Book 1 PE shoes. The Spartans shared their gift from Booker on X (formerly ...

It is therefore not surprising that Watkins — very much in demand as a public figure and as a basketball star — is very commercially attractive. Accordingly, JuJu Watkins reportedly signed an ...

USC Trojans women’s basketball commit JuJu Watkins has signed a multi-year contract extension with Nike that will also provide her with one of the richest shoe endorsement deals in all of women ...

USC sophomore phenom JuJu Watkins has agreed on a multiyear contract extension with Nike that will give her one of the richest shoe endorsement deals in women’s basketball, sources tell ESPN.