Choosing the right email marketing tool can make or break your e-commerce strategy, with Shopify Email offering simplicity ...

CMO Scott Utke discusses how the grape growing giant is looking to better appeal to groups like millennials with new ...

Introduction Biosimulation technology is a computational approach that uses advanced software and algorithms to simulate biological systems, pr ...

SMS is arguably one of the most intimate of digital marketing channels. While your customers (and let’s be honest, you) may ...

Introduction Healthcare fraud analytics entails applying advanced analytics techniques and data analysis to detect and stop fraudulent activiti ...

But in the face of behavioral market failures, that conclusion might not be so clear. Fuel economy and energy efficiency mandates are possible ...

To stand out in a particular geographic area, you must implement localized SEO strategies tailored to local search behavior, competition, and cultural preferences. This article ex ...

As a marketing professional ... uncovering consumer behavior data to improving content creation efficiency and optimizing campaigns. With AI-powered tools, audience segmentation is now more ...

The high-level steps to implement a typical Behavioral Marketing campaign are Data Ingestion >> Data Organization/ Modeling >> Data Segmentation ... sciences industry example: “We developed ...

The best stock trading apps offer flexible trading options, customized portfolios, market research ... goals and other long-term plans. For example, Fidelity Spire is a goal-oriented app that ...

Connected AI can help you "listen" to the voice and behavior of your customers, your competitors customers and your team.