Whether on the field of play, on social media or emblazoned on replica kit, it is clear that Nike and Adidas crush the competition when it comes to sports branding Football is the main battleground ...

Explore ongoing trends in the apparel & footwear industries, including brand performance, retail trends, and consumer ...

Liverpool signed with Nike from the start of the 2020/2021 season after winning their first Premier League title, ditching ...

Opinions expressed by Forbes Contributors are their own. I write about the German football with a focus on the Bundesliga. It almost feels like a watershed moment in German football. Whether it ...

As we begin 2025, Nike NKE shares have hovered near 52-week lows while Adidas ADDYY stock is not far from its highs. Surely, investors may wonder if a sharp rebound is in store for Nike shares or ...