Under his proposed plan, the platform would offer payment tiers for users to buy into the platform as “founding members.”

Two months out from TikTok's U.S. ban (and un-banning), only one rival is sustaining its surge in interest over the long term

Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

Neuroscientist Dustin Hines told Newsweek that symmetrical faces activate reward areas in the brain and release dopamine.

Spurs have the most followers on the site of any Premier League club and it's down to strategy, eclectic posts and a South Korean superstar

For college lecturer Tracy Burns, the upcoming academic year will be her first teaching a women in construction course to a class of students recruited via TikTok.

After creating a huge following on TikTok, country singer Cooper Alan talks exclusively with PEOPLE about his next moves, including his upcoming album, tour and starting the Cooper Alan Foundation.