If you have a young child at home—or heck, even know a young child!—then you likely know all about Squishmallows. The super ...

The soft toy industry’s most important consumers are not toddlers, but millennials and members of Generation Z. Experts ...

This set may be $20, but that’s because you’re basically getting two sets in one. This 246-piece camping adventure set ...

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We finally made it to 2025! We couldn’t be more thrilled for all the newness set to come our way, especially in the world of ...

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The more Squishmallow to hug, the better. We love Squishmallows, if you haven’t noticed. Their soft, plushness is so nice to hold, inspiring thousands of children and grown adults alike to begin ...

Snuggle up in ultimate comfort and irresistible cuteness with the Squishmallows Hugzee! Featuring an adorable repeating pattern of Squishmallows characters, this cosy hoodie-blanket hybrid brings the ...

Squishmallows Licensed Towel Made from 100% Cotton Soft, Comfortable, Quick-Drying, & Absorbent Cuddle up with your favourite Squishmallow characters with this officially licensed Squishmallows Cotton ...

Pokemon Scarlet and Violet Squishmallows inspired by Fuecoco and Bellibolt are coming soon. These popular stuffed animals sell out quickly, with previous Pokemon Squishmallows being fan-favorites.

Nine- to 12-year-old girls, also known as tweens, unsurprisingly vacillate between childlike interests and adult-esque sophistication. (As the parent of a 9-year-old, I see this up close.