Ghadi Detergent’s incredible journey from a regional player to India’s leading detergent brand is a masterclass in strategic marketing and deep consumer understanding. Established in 1987 in Kanpur by ...

Lakmé, India’s pioneering beauty brand, has been a cornerstone of the Indian cosmetics industry for decades. Established at the request of Prime Minister Jawaharlal Nehru to reduce dependence on ...

Kissan, one of India’s most iconic brands, has a legacy deeply rooted in freshness, authenticity, and community. Starting as a humble train-side marketplace in Punjab, Kissan has grown into a ...

Haldiram’s, the name synonymous with authentic Indian snacks and sweets, has captured hearts (and taste buds!) not only in India but around the globe. From a humble shop in Bikaner to becoming India’s ...

Mahindra & Mahindra, one of India’s most renowned brands, has been a trailblazer in mobility and innovation since its inception in 1945. From assembling rugged Willy’s Jeeps to leading the charge in ...

Jio’s transformation from a newcomer to a telecom giant has been nothing short of remarkable. What began as a bold experiment in 2016, offering free data and voice services, quickly turned into a game ...

As the world gradually adjusts to a new normal following the COVID-19 pandemic, consumer electronics have become central to our daily lives in ways previously unimagined. This pivotal shift has led to ...

Podcasts have become one of the most effective means through which people convey stories and information. Given the continually increasing popularity of podcasts in the global market, Podcast ...

Firms are always trying to find new approaches to the practice and increase overall efficiency. The most revolutionary innovation is the integration of Machine Learning for the purpose of Marketing.

Magazine advertising puts your brand in front of motivated and interested customers who would eventually become your clients. These advertisements can also provide credibility to your business and ...