What sets Zomato apart from the plethora of food delivery applications available today? Marketing techniques which Zomato applies are a chimera of innovation and standard since their targeted aim is ...

Another classic example of a funny yet poignant OOH was executed by quick-commerce behemoth Zepto and the matrimonial site Shaadi.com. Placed immediately beside the ad was an advertisement by Zepto, ...

Everest Spices, a brand rooted in Indian tradition and innovation, has transformed from a small spice shop in South Bombay to a global culinary powerhouse present in 58 countries. Its success isn’t ...

For over a century, Britannia has been the heart of every Indian tea-time, not merely selling biscuits but creating memories with each crunchy bite. From a modest beginning in 1892 to becoming a food ...

Fevicol is more than just an adhesive; it has grown into a cultural phenomenon synonymous with strength, reliability, and innovation. Over the decades, Fevicol has used clever marketing campaigns, ...

The pharmaceutical industry is on the cusp of a transformative wave, powered by technological advances and shifts in consumer behavior. As we approach 2025, pharma companies must adapt to an ...

Did you know one of India’s greatest contributions to the world is Ayurveda? That 5,000-year-old wisdom our grandmothers swear by still thrives today, all thanks to brands like Dabur! Whether you’ve ...

Malayalam television serials have been a cornerstone of entertainment in Kerala, captivating audiences with their compelling storylines and relatable characters. These shows delve into themes of ...

In a world where convenience drives consumer behavior, voice search has emerged as a transformative technology reshaping how users interact with the digital landscape. Businesses, including The Media ...

Jarvis has already made a remarkable impact, serving over 15 billion ad impressions and generating ad revenue that exceeds 4% of platform sales—well above the ...

The shift in regional content consumption has transformed digital advertising on platforms like Disney+ Hotstar. Viewership in regional languages such as Tamil, Telugu, and Malayalam has skyrocketed, ...

In a country that traditionally favors tea, Café Coffee Day (CCD) has transformed India’s beverage landscape by making coffee a go-to choice. CCD didn’t just bring coffee; it introduced a café culture ...