If data quality issues in market research are left unchecked, they “could become an existential issue” for the industry, ...
Data Quality Co-op, a platform to measure data quality in market research, has attracted $1.25m in funding to back its ...
US – Customer data platform (CDP) Hightouch is expanding into connected television (CTV) advertising measurement. Hightouch ...
Consumer behaviour business Circana has created a tool to support assortment planning in the retail sector. Assortment ...
If data quality issues in market research are left unchecked, they “could become an existential issue”, guests have told a ...
The majority of market researchers surveyed by Qualtrics agree that synthetic responses will comprise over half of all data ...
In a three-part series, Liam Kay-McClean speaks to guests about whether there is a data quality crisis in the market research industry, what can be done to fix weaknesses in the industry's data ...
In a three-part series, Liam Kay-McClean speaks to guests about whether there is a data quality crisis in the market research industry, what can be done to fix weaknesses in the industry's data ...
A proposed cut to funding for the US Census Bureau could adversely affect the next population census in 2030, a group of ...
New York-based software company Strella has secured $4M in seed funding to launch its AI-based customer research platform.
The UK is lagging behind other major economies, including Germany, the Netherlands and the US, in its understanding and use ...
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