If data quality issues in market research are left unchecked, they “could become an existential issue” for the industry, ...
In a three-part series, Liam Kay-McClean speaks to guests about whether there is a data quality crisis in the market research industry, what can be done to fix weaknesses in the industry's data ...
If data quality issues in market research are left unchecked, they “could become an existential issue”, guests have told a ...
In a three-part series, Liam Kay-McClean speaks to guests about whether there is a data quality crisis in the market research industry, what can be done to fix weaknesses in the industry's data ...
Consumer behaviour business Circana has created a tool to support assortment planning in the retail sector. Assortment ...
Data Quality Co-op, a platform to measure data quality in market research, has attracted $1.25m in funding to back its ...
US – Customer data platform (CDP) Hightouch is expanding into connected television (CTV) advertising measurement. Hightouch ...
The majority of market researchers surveyed by Qualtrics agree that synthetic responses will comprise over half of all data ...
New York-based software company Strella has secured $4M in seed funding to launch its AI-based customer research platform.
StandfirstAs Gen Z finds their feet in adulthood, they balance bold innovation with a yearning for tradition and stability in ...
A proposed cut to funding for the US Census Bureau could adversely affect the next population census in 2030, a group of ...
Smart Data Research UK will invest £22m in data services to allow researchers to access new forms of smart data.