The merger locks in a 15.5% global market share, but China becomes the decisive battleground to close the gap with rivals.
Beyond the headlines: Examining the IPG-Omnicom merger’s impact on clients, competition, and creativity. In accordance with ...
Be it digital, creative, media, or performance, Publicis Groupe Taiwan is in an enviable position. We crack the code behind ...
MediaSense handled the review, which encompassed Volvo's global markets, including the US, UK, and China. Initiative, backed ...
The biggest beneficiary might not be the two companies involved, but the wider agency sector itself, writes Campaign UK ...
AOY Insights is a series celebrating some of the top wins from Campaign Asia-Pacific's Agency of the Year awards. Join us as ...
In what portends to be a watershed moment for global advertising, Omnicom Group and Interpublic Group (IPG) have unveiled their intention to forge a $31 billion advertising colossus—a union that would ...
From fragmented markets to consolidated buying platforms, from brand awareness to performance metrics, 2025 will mark the year DOOH cements its position on advertising's main stage.
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