Google is integrating its advanced Imagen 3 AI model for creative optimization, along with testing and ad rank Performance Max capabilities.

Meta's 'automatic adjustments' allows its system to make campaign changes without explicit advertiser consent.

Google's expansion of Travel Feeds in Search Ads lets you display dynamic, real-time data such as prices and availability.

Letting users watch product videos within Google's search results could increase ad engagement but decrease traffic to landing pages.

They’re mastering the YouTube “triple threat” of Feed, Shorts and Skippable Ads. Using this strategy can help your brand stand out and win over consumers in the busy digital marketplace. In this ...

The new EU legislation challenges Google’s search dominance. Learn how it promotes fair competition and what it means for SEO.

The new AI-powered Google Shopping update comes with features like dynamic filters, virtual try-ons and personalized homefeeds and deals.

Choosing between SEO andPPC? Assess your startup’s needs with these key questions and make the right choice for driving early growth.

Please note that your conversations will be recorded. SearchBot: I am trained with Search Engine Land content. Ask me anything! Semrush, a leading online visibility management and content ...

The "Request Competitive Quotes" button in Google Local Services Ads is cause for concern due to potential hidden costs and a lack of clarity.

This reshuffle, announced by CEO Pichai, signals a strategic shift in AI and ads, with head of Search and ads, Prabhakar Raghavan moving to Chief Technologist.

LinkedIn expands its ad offerings with new video options and enhanced automated campaigns, streamlining the ad creation process for marketers.