Google is integrating its advanced Imagen 3 AI model for creative optimization, along with testing and ad rank Performance Max capabilities.

Meta's 'automatic adjustments' allows its system to make campaign changes without explicit advertiser consent.

Google's expansion of Travel Feeds in Search Ads lets you display dynamic, real-time data such as prices and availability.

Letting users watch product videos within Google's search results could increase ad engagement but decrease traffic to landing pages.

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The "Request Competitive Quotes" button in Google Local Services Ads is cause for concern due to potential hidden costs and a lack of clarity.

This reshuffle, announced by CEO Pichai, signals a strategic shift in AI and ads, with head of Search and ads, Prabhakar Raghavan moving to Chief Technologist.

Google's temporary post-election ad restrictions could significantly affect political campaigns' ability to share election-related messaging.

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Google is changing how PMax and Standard Shopping campaigns compete, requiring advertisers to adjust strategies during this holiday shopping season.

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