Engaging customers beyond the first transaction, purchase, or service request is becoming increasingly prevalent, especially ...

What will be the scope of hyper-personalised experiences in the next decade? It’s hard to predict. Already, marketers are ...

If we were in a market that was already well-developed and was showing single-digit growth and competition was to then kick ...

The notices have been issued to "three to four" quick commerce companies for violations related to packaged product ...

Fmcg: Reckitt CEO Kris Licht said earlier today that the China business is 'thriving', sees double-digit growth. The comments ...

Zydus Wellness launches Sugar Free D’lite cookies with Bollywood superstar Shahid Kapoor endorsing the product. The brand ...

The Internet Governance and Policy Project (IGAP) released a report on social media transparency. It evaluates how platforms ...

Advertising: BSH Home Appliances has partnered with The Womb to enhance its brand presence in India's premium home appliance ...

ETBrandEquity.com brings latest steve huffman news, views and updates from all top sources for the Indian Marketing & Advertising industry.

Edtech: Khirwal led marketing for upGrad for over three years. During this time, he spearheaded marketing initiatives that ...

Esports: Nodwin Gaming has named Atin Suri as its global head of experiential marketing. Suri will lead the company's ...

The "Dragons' Den" episode backlash struck a nerve in the ongoing debate on how someone who sells something specific to a ...