Next up for the two entities is the introduction of the Fenty x Puma Avanti LS, shown here. Rihanna's latest take on the Avanti lifestyle shoe, inspired by the brand's King soccer

PUMA’s limited-edition Avanti LS sneaker designed by Rihanna has gotten a release date: January 16. The redesign from the original Avanti, the LS is lighter, more minimalistic and features cutting-edge design details. On the heel, short gum studs allude to the brand’s turf styles. The shoe takes inspiration from the PUMA King football boot.

The familiar Royal Blue recalls the artist's previous FENTY fashion line, while retro gum soles recall the model's football heritage.