The actual live video will be streamed courtesy of the phone's slow motion feature and there will also be close-up runway shots.

French fashion house Jacquemus, renowned for its cinematic runway presentations in countryside locales, is making a much-anticipated return to Paris Fashion Week, this time with a high-tech twist. For its upcoming collection, Jacquemus will collaborate with Apple to revolutionise the way fashion is captured and shared.

Footage of the brand's Jan. 26 Paris show will tap into the capabilities of the iPhone 16 Pro Max, the latest high-end device from Apple.