Tesla sold 203,221 vehicles in California last year, down from 230,010 in 2023. Due to the decline in sales, Tesla’s market share dropped from 60.1% to 7.6%. The Model Y was California’s best-seller, delivering twice as many units as the RAV4.

Tesla’s sales have dropped by double digits in California, the most important EV market in the US, all while the rest of the EV market is growing.

Tesla's electric-vehicle registrations in California fell about 12% last year, according to industry data, indicating mounting challenges for the automaker in the key U.S. market. While high interest rates,