Consumers are turning away from pricier Starbucks coffee, McDonald’s Big Mac meals, Doritos, Monster energy drinks and ...

They view sugary Coke and Dr Pepper, or newer sugar-free sodas like Coke Zero, as a more affordable treat than other choices like an energy drink, flavored tea, a bag of chips or a candy bar.

Can Ghost bring Keruig Dr Pepper the results it wants long-term, and what impact might the purchase have on its wider ...