The Western Conference team, Portland Fire, unveiled an unbelievable logo in anticipation of their debut WNBA season.

Portland’s forthcoming WNBA expansion team, set to begin play in summer 2026, unveiled its name and logo Tuesday morning. The ...

Portland also unveiled the new logos associated with the Fire. The team is incorporating Portland's "Rose City" nickname into the primary logo as the image features a rose on fire. According to the ...

Disney Advertising completed its 2025-2026 Upfront with overall volume flat from year before, despite increased sales in sports and streaming.

In December, T oronto announced their name would be the Tempo. On Tuesday, Portland took its turn, unveiling the team’s new logo and name, the Fire. With the reveal, the team is reviving the former ...

Portland is welcoming a new WNBA team in 2026 for the first time in more than 20 years, marking professional women's basketball's long-awaited return to Oregon. Portland Fire, whose name and logo were ...

Portland’s WNBA expansion team unveiled its new branding and name — the Portland Fire — a rekindling of the city’s previous team that played from 2000 to 2002.

The WNBA announced Tuesday its new franchise will be named the Portland Fire, bringing back the name from when the WNBA had a team there from 2000-2002.

Portland went back to its roots when choosing the official team name and branding for its WNBA expansion franchise set to debut in 2026. The franchise officially announced Tuesday it will be ...

The WNBA's Portland expansion team announced its team name, Tuesday, tapping into nostalgia.

The Portland Fire announced its name and new logo exclusively on "Good Morning America" as the team returns to the City of Roses for the 2026 WNBA season.