Bueckers and Johnson signed NIL deals with Unrivaled ... Watkins has been selected as the Big Ten’s Women’s Basketball Player of the Week four times and the Naismith Trophy Player of the ...

The two-way star’s recent comments about Name, Image, and Likeness (NIL) deals have sparked intense discussions about financial equity in college athletics, particularly following reports of ...

"It's not equitable, but it's been beneficial" However, Boland says he thinks that the NIL deals are making women’s sports more popular with fans. With the rise of stars like Caitlin Clark and ...

The NIL Store represents nearly 100 colleges, which includes 14 Big Ten programs ... men's basketball players), Mary Ashley Stevenson (women's basketball), Dillon Thieneman (football) and Chloe ...

It was a stellar year for both colleges and their student-athletes on the Name, Image, and Likeness front through the NIL Store, with the men and women who participate in collegiate athletics ...

USC Trojans sophomore guard JuJu Watkins has seen the NIL deals pour in during her time in Los Angeles. The Trojans star is one of women's college basketball highest earners, along with, UConn's Paige ...