In this instalment, given that we are in the festive holidays, we reflect on brand identity management and take a leaf on how ...

One of the pranksters behind “Birds Aren’t Real” is back to revive a company synonymous with corporate malfeasance — it has ...

Rebilas-Imagn Images) Amazon Prime has signed a deal to sponsor Chase Elliott's car for three races annually from 2025-27.

I had the opportunity to see RIT’s Senior Advisor to the President for Strategic Planning and Sustainability, Enid Cardinal, ...

Frank Mason Robinson, the man who actually named the drink, also designed its logo and crafted its color palette to maximize Coca Cola's recognizability. Because of him, it is extremely easy to ...

Toronto Tempo president Teresa Resch believes the WNBA expansion team has found a kindred spirit in Sephora Canada as the ...

Few companies in the world are as old and as successful as The Coca-Cola Company (NYSE: KO). Its namesake drink was invented in 1886, and the logo for this beverage company is reportedly recognizable ...

A new design for the Disney Parks cup given at most venues for soft drinks and other beverages has arrived at Disney’s Animal ...

Front Row Motorsports is set for a promising 2025 NASCAR Cup Series season with Zane Smith rejoining as a full-time driver ...

Coca-Cola bottles, clothing, and other collectible items can date back more than 100 years and be extremely valuable in good ...

Unusually, Chelsea players have not had a sponsor's logo on their chests so far this season - but there is a sense of a ...

Dividend investing will likely never go out of style. Here are two excellent candidates to consider: Coca-Cola (NYSE: KO) and ...