The soft toy industry’s most important consumers are not toddlers, but millennials and members of Generation Z. Experts ...

This set may be $20, but that’s because you’re basically getting two sets in one. This 246-piece camping adventure set ...

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Adults are increasingly buying stuffed animal toys to keep for themselves, making plushies "kind of hot right now" according ...

helping parents and grandparents make sense of their Squishmallows and Emotes. The top kid-speak words or phrases that parents and grandparents don’t understand are: ...

Is there anything better than feeling cute and comfortable? How about a deal on the Squishmallows Cam Cozzzy Sandal? Crocs is selling up to 47% off on the Squishmallows Cam Cozzzy Sandal for a ...

We finally made it to 2025! We couldn’t be more thrilled for all the newness set to come our way, especially in the world of Squishmallows. It’s a given that the ultra-soft toy company will have tons ...

More than 1,000 popular plush toy "squishmallows" have been collected to give away to pediatric cancer patients. Emily FaRannte jumped for joy. "3, 2, 1, go," laughed Emily as she jumped into the ...