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Branding has changed. You now need a sonic identity too
Sonic logos offer a clear example of sound being at the heart of a brand. The iconic evolution of McDonald’s 'I’m Lovin’ It' and AOL’s iconic 'You’ve Got Mail' illustrate the power of ...
Warc3y
How to ensure that a sonic logo is going to be effective
Music will always have one very obvious advantage over other marketing assets: earlids are not a thing. Music is unavoidable, and therefore the most pervasive. Sure, you’ve got to use it in ...