As pricing strategies evolve, integrating decoy pricing with advanced technologies and ethical frameworks will ensure its relevance and sustainability in marketplaces.

In this interview, we explore the book’s origins, why pricing is such a hard topic, and why it's more about psychology than it is about economics. MJ: Given the naming conventions of your two ...

Profitability is the foundation that allows businesses to reinvest in themselves through business expansion and provides ...

The last time Trump was president and imposed tariffs on trading partners, expectations of future inflation were low and ...

A federal judge has refused to stop what would be the fourth nitrogen gas execution in the U.S. Chief District Judge Emily C.

A psychology expert has lifted the lid on one commonly used marketing tactic to trick customers into spending more money at ...

In today’s world, erectile dysfunction (ED) affects millions of men, causing emotional and psychological distress.

Tipping has hit a six-year low. This is bad news for front line service staff, but it may have deeper implications for brands ...