As pricing strategies evolve, integrating decoy pricing with advanced technologies and ethical frameworks will ensure its relevance and sustainability in marketplaces.

A psychology expert has lifted the lid on one commonly used marketing tactic to trick customers into spending more money at ...

In today’s world, erectile dysfunction (ED) affects millions of men, causing emotional and psychological distress.

Tipping has hit a six-year low. This is bad news for front line service staff, but it may have deeper implications for brands ...

ABOUT ELEVATE Elevate is a global, integrated agency network committed to helping properties, brands, and universities forge deeper connections with their audiences to unlock growth. Serving more than ...

Reference pricing is also part of psychological pricing, because it is the price of the product which buyers use as a reference while making a decision to buy the product. Usually reference price is ...

“Often there is an outpouring of support in the immediate aftermath of a disaster, but it dissipates with time,” she said.

The BSE Sensex rose 718.07 points, or 0.93 per cent, to 77,904.81. Nifty stood at 23,560.25, up 199.20 points or 0.85 per ...

As Bitcoin (BTC) below $100,000, a trading expert is cautioning that investors should anticipate a possible extended downturn ...

Navigating the art of gaming deception, players discover how false vulnerabilities become their strongest weapons against overconfident opponents.