Greggs has been using app and value perception data, as well as customer feedback, to monitor the impact of recent price ...

The 5 Cs of pricing include a number of aspects. Here we focus on channel members and how they influence companies pricing ...

Specific product category performance included soils (up 12%), mulch (up 8%), controls (up 3%), and branded lawn fertilizers (up 1%). Lawn fertilizer product Halts saw a 25% unit increase, and grass ...

Local Conant is an active and competitive business simulation game where players make real-time strategic decisions in a localiced ...

From AI-powered customer engagement to real-time inventory orchestration and dynamic pricing models, this ...

Brands are now embedding themselves into culture for growth. Cultural fluency differentiates brands in India. Smart brands scan cultural signals and translate them into strategies. Collaborations with ...

Check out small business ideas for artists and creatives. Discover profitable ventures, required resources, and growth ...

Intent data revolutionizes ABM by revealing real-time buyer interest. Combining first- and third-party signals enables ...

The key is to tear down the walls between performance and strategic teams — siloing data is like throwing money away. But ...

BT is poised to alter its strategy regarding mid-contract price increases, with new customers set to encounter an annual rise ...