Lewis Hamilton is one of the biggest and most recognisable sportspeople in the world. Such a privilege usually comes with a personal number; Cristiano Ronaldo’s No.7, Michael Jordan’s ...

TAG Heuer was the first luxury brand to have its logo appear on a Formula ... The brand’s relationship with current Formula 1 teams began in 1971 when Ferrari needed a timing system for their ...

The Mercedes AMG Petronas F1 team has signed a multi-year contract with sports apparel brand Adidas ahead of the 2025 F1 season.

We spoke to the Swiss brand's chief marketing officer, George Ciz, and heritage director, Nicholas Biebuyck, about the move ...

Toyota and Haas entered a technical partnership in October 2024, which saw Toyota-Gazoo Racing stickers placed on Haas’ cars ...

For some, F1 driver numbers are just numbers, but to others - and many of the drivers themselves - they are much more than ...

As Formula 1 celebrates its ... 1 in 3 under 35-years-old. The 2024 season saw 1.5 billion viewers tune into an epic season, ...

As Formula 1 celebrates its ... 1 in 3 under 35-years-old. The 2024 season saw 1.5 billion viewers tune into an epic season, ...

Alpine and Mercedes have both announced new partnerships, as F1 welcomes back a familiar name. The French team has announced ...

The F1 CEO has shed light on how the seven-time world champion will have to deal with new things on the Maranello-based outfit. Lewis Hamilton (via IMAGO), Ferrari logo (via Ferrari) He will bring a ...