There certainly is brand research involved in selecting a name, but the strong emotional response of fans cannot be ignored.

Purdue University’s struggle over women’s athletics representation dates back to the 1940s, and includes three failed iterations of a female mascot.

After much speculation and a few unintentional leaks, the Oregon Ducks' “Warp Speed” uniforms have dropped for when Oregon ...

Dozens of neurologists are calling on the Australian chemicals regulator to ban paraquat, a toxic herbicide that has been linked to the development of Parkinson's disease. David Crisafulli will ...