From Bijan Robinson and CJ Stroud to now Quinn Ewers and Cam Ward, NIL offers C4 a way to collaborate early with future stars ...

Gov. Kevin Stitt has issued an executive order aimed at keeping Oklahoma's universities competitive in the evolving name, ...

I'm a five-star athlete being recruited by several major colleges. Gee, I'd love to play for you. How much are you going to ...

Even though million-dollar deals generate headlines, most college athletes aren’t getting rich off their NIL deal. According ...

The NCAA pushed hard against Jeremy Bloom and his early NIL deal to endorse ski equipment. Perhaps it would like to rethink ...

College football’s more professionalized era arrives in July, and historic powerhouses like Ohio State and Texas could lose ...

Even with the Oregon Ducks' 2024 season in the rear view mirror, there's still money to be made for Duck athletes. Ranked with the No. 22nd highest name, image, ...

Student-athletes finally receiving a piece of financial benefits was an inevitability. Protections are becoming necessary ...

Jamal Shead and former NBA insider Adrian Wojnarowski are set to talk about the pros and cons of NIL during a summit at the ...

But the effects of the NIL ruling vary, and it's worth asking whether it has been good for college athletes on the whole. NIL rules allow students to make money advertising for third-party ...

NIL has been polarizing ... If you break things down and take a step back from the headline deals, the average college athlete is barely even making a livable wage.