From Bijan Robinson and CJ Stroud to now Quinn Ewers and Cam Ward, NIL offers C4 a way to collaborate early with future stars ...

JLab’s NIL campaign 'From the Lab to the Court' celebrates men’s and women’s college basketball stars, blending sports, music ...

I'm a five-star athlete being recruited by several major colleges. Gee, I'd love to play for you. How much are you going to ...

College football’s more professionalized era arrives in July, and historic powerhouses like Ohio State and Texas could lose ...

Student-athletes finally receiving a piece of financial benefits was an inevitability. Protections are becoming necessary ...

Jamal Shead and former NBA insider Adrian Wojnarowski are set to talk about the pros and cons of NIL during a summit at the ...

Even with the Oregon Ducks' 2024 season in the rear view mirror, there's still money to be made for Duck athletes. Ranked with the No. 22nd highest name, image, ...

The transfer portal and names, images and likeness (or NIL) endorsement deals together have created a formula for disaster in ...

Name, image, and likeness (NIL) deals are analogous to endorsement deals, where businesses contract with a person to promote a product or service, ...

Mitchell's "Spicy Queso Hoops" — think Funyuns but with a spicy cheesy flavor — will soon be available in area Schnucks and ...

Governor Kevin Stitt of Oklahoma has signed an executive order to support student-athletes in profiting from their name, ...

Governor Kevin Stitt signed Executive Order 2025-01, aiming to keep Oklahoma's postsecondary institutions and their ...