"Hot Wheels and Barbie have long been symbols of storytelling, creativity and inspiration, engaging audiences across ...

How the team at Mattel continues to drive creative thinking for this iconic brand ...

The Mattel toy’s enduring popularity after 56 years stems from its cross-generational appeal and connection to car culture.

Hot Wheels are certainly nostalgic, but if you have the right cars in your collection they may also be worth quite a bit of ...

Hot Wheels & Global Head of Vehicles at Mattel. For 56 years, Mattel's diecast Hot Wheels have not only endured, they've expanded and evolved to become part of American culture. Worldwide sales ...

After five years of the Hot Wheels Boulevard series, you can look forward to collecting 115 cars! Chevrolet is still in the ...

The things Dragos enjoys the most in life are, in no particular order: cars, motorcycles, diecast cars, and drifting. He's seen (and driven) many vehicles since he started his writing career back in ...

F1 Red Bull Hot Wheels - At the end of 2024, Formula 1 announced a collaboration with Hot Wheels, Mattel's iconic brand, for ...

E veryone knows that car collections can make for some pretty peculiar buying habits, and those comprising Hot Wheels diecast ...

Though purchases are still primarily made for children, adults are buying them at a faster clip, said Roberto Stanichi, who oversees Hot Wheels at Mattel. He estimates that adult collectors drive ...