PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

The singer-songwriter has tried everything from Lancome to Mac and still prefers this affordable matte lipstick. Get it on ...

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If I was putting it politely, I’d say that this isn’t always the easiest time of year. If I was being honest, I’d say that I’ve woken up feeling like a moody nightmare almost every day of this month ...

Nothing elevates your look or livens up your complexion like the perfect lipstick. The right shade can transform your look and attitude, whether it’s a bold red by night, a soft neutral for everyday ...

Black cherry trend was all the craze in 2024, and it seems we are not leaving the trend behind in 2025 either. The trend centres around deep plum and burgundy tones, almost vampy make-up and nail ...

The first step when finding your perfect nude is to determine your skin’s undertone. If you have cool undertones, this will ...

Truth be told, I love Valentine’s Day. Perhaps it has to do with my affinity for all things pink, chocolate-covered sweet treats, and mushy rom-coms, but it’s always been one of my favorite holidays.

Hollie Flynn, Molly-Mae Hague's longtime makeup artist, shares with Cosmopolitan UK the lipstick the star wears in her Behind ...

Maura Higgins’ makeup artist has shared exactly how to recreate her signature nude lip, and it involves the newly re-launched ...