The global matcha market is predicted to jump from $2.3 billion this year to $2.89 billion in 2028. But is quality falling ...

For most students, a craving for matcha means a trek to Atticus or the Elm. But for those living on Old Campus, a new matcha shop founded by a Yale first year is now open for business just seconds ...

While the best matcha powders are typically on the pricier side, none of these high-quality powders are over $25 meaning you can stock up without breaking the bank. Shop our favorites below ...

Making matcha — green tea that you fully incorporate, instead of steep, into water — can be a finicky practice. It all starts with creating the powder, a process that dates back to 12th ...

Serena Williams and Selena Gomez also indulge in homemade matcha drinks — here, shop some of Hollywood's favorite mixes. By Nicole Charky-Chami, Danielle Directo-Meston If you purchase an ...

With its photo-worthy green hue and buzzy caffeine content, matcha is the trendy tea that's popping up on your favorite coffee shop menu. Not only is matcha visually pleasing, it also has a unique ...

Like all teas, matcha is graded by quality and provenance and comes with its own set of rules for preparation. We break down ...