In this instalment, given that we are in the festive holidays, we reflect on brand identity management and take a leaf on how ...

Frank Mason Robinson, the man who actually named the drink, also designed its logo and crafted its color palette to maximize Coca Cola's recognizability. Because of him, it is extremely easy to ...

Coca-Cola bottles, clothing, and other collectible items can date back more than 100 years and be extremely valuable in good ...

Few companies in the world are as old and as successful as The Coca-Cola Company (NYSE: KO). Its namesake drink was invented ...

Dabur, Coca-Cola, ITC and more took up on-ground sampling and experiential marketing to integrate the brand experience into ...

We don’t need anything foreign in our skies,” Father Frost, the Russian blue dressed version of Santa, says after overlooking ...

Since the early 1890s, Coca Cola has sported its iconic red packaging. Frank Mason Robinson, the man who actually named the drink, also designed its logo and crafted its color palette to maximize ...

"It wasn't until the 1930s that Coca-Cola wanted to show their soda was more than just a summer drink, so they started using Santa - only showing him in clothes that match their red logo.

"It wasn't until the 1930s that Coca-Cola wanted to show that their soda was more than just a summer drink, so they started using Santa - only showing him in clothes that match their red logo.

A pro-Kremlin bloggers released a video on the Telegram social messaging app on Friday that showed Santa Claus being shot ...

From riffs on classic desserts to some more questionable varieties, Oreo has released an array of creative flavors throughout ...