What is this sorcery, Wet N Wild?!?!,' asked an elated customer. 'Goes on as smoothly as more expensive brands,' said another ...

If you’ve ever had trouble getting your lipstick to last longer and not bleed past your lip line, you might want to try a ...

We asked several beauty experts to share their tips on shopping for berry-hued lip tints, along with their recommendations.

Celebrities often make casual remarks that go viral, sometimes coming back to haunt them. A good example is Alia Bhatt’s ...

Alia Bhatt uses a personalised lipstick in a fun Get Ready With Me video. But its her style of applying the lipstick that ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate ...

Actress Renée Zellweger proves that the popular 1990s shade can be as fresh and classic as nude (but there are rules for ...

When it comes to lipstick, picking the right one can be a challenge, whether you’re a lipstick novice or an avid collector.

A makeup artist has shared the most flattering lipstick colours for women over 40, and the ones to avoid according to your ...

Head of beauty Zoe tries out the celeb-loved lip blush tattoo treatment – and shares her results after asking to wake up with ...