It took Cody Wellema nine years to build his hat business in Altadena. The Eaton Fire destroyed it in one night.
Trash fires and even a car fire lit up the street just before dark. Selmanson’s hat was about to suffer the same fate. “They stuck it in a fire pit, put lighter fluid on it and burned it ...
That's what made Altadena unique, stores like that and people like that." Derek Guy, a menswear writer at large, told USA TODAY that the potential shuttering of Wellema Hat Company after the fire ...