Triumphant music plays as cancer patients go camping, do some gardening, and watch fireworks in ads for Opdivo+Yervoy, a combination of immunotherapies to treat metastatic melanoma and lung cancer.

New research suggests that limiting the pharmaceutical industry’s direct-to-consumer advertising could save more money than ...

Direct-to-consumer drug ads are prohibited in almost all countries besides the US. By leading doctors to prescribe unnecessary and more expensive treatments at the request of their patients ...

Whereas interactive social media marketing is widespread in many industries, including healthcare, it seems that both FDA and the drug industry are playing catch-up. According to Jonathan Richman ...

The ever-present TV drug ads showing patients hiking, biking, or enjoying a day at the beach could soon have a different look, as new rules require drugmakers to be clearer and more direct when ...

Not too many months ago, a person who entered “multiple sclerosis medication” into Google would find, at or near the top of the list of retrieved links, the following one, paid for by the drug ...

Since the mid-1980s, a number of organizations, primarily in northern Mexico, have launched informational campaigns and ...

WASHINGTON — Those ever-present TV drug ads showing patients hiking, biking or enjoying a day at the beach could soon have a different look: New rules require drugmakers to be clearer and more ...

Concern about the potential pernicious effect of direct-to-consumer (DTC) drug advertising on physicians' prescribing patterns was heightened with the 2004 withdrawal of Vioxx, a heavily ...