Comcast and Dolby are pairing up to broadcast the Super Bowl with both Dolby Vision and Dolby Atmos for Xfiniti customers.

It could make the on-field action sound more immersive. Either way, it’s worth watching the game in HDR if you can.

The video signal will then get Dolby’s proprietary HDR processing, enabling a Dolby Vision HDR signal to be delivered to capable TVs, maximizing the HDR impact for a TV’s individual capabilities.

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