I found a lot of joy in Hello Kitty Island Adventure when I first started playing its closed beta for IGN’s guide, way back ...

Razer, the world’s leading lifestyle brand for gamers, partners with Sanrio®, the global lifestyle brand and home to Kuromi™, ...

Cozy gamers with a penchant for punk, rejoice! The Kuromi Death Adder Essential is here, and it might be the gaming mouse you ...

Sanrio is a Japanese company that designs, produces and sells products and their licenses with a focus on "kawaii" aesthetics ...

Sanrio's Pochacco is one cool pooch in a new Build-a-Bear collaboration, coming complete with adorable clothes for dunking ...

A new anniversary item reimagines Sanrio mascot My Melody as an adorable Lolita Squishmallow, just in time for the ...