After discontinuing it a few years ago, the Coca-Cola company is relaunching Barrilitos Mexican soda in four flavors.

Coca-Cola’s reliance on taste tests overlooked consumer loyalty and brand identity. Emotional connections and brand symbolism significantly influence purchasing decisions. Effective market ...

Coca-Cola, which discontinued Barrilitos a few years ago after acquiring the brand, is finally bringing it back to the fans ...

Coca-Cola announced today that it is relaunching beloved Mexican ... "We've infused Barrilitos with a refreshed brand ...

The fan-favorite fruit-flavored soda is returning in four varieties made with cane sugar–Mandarina (Mandarin), Manzana (Apple ...

In a world where consumers increasingly expect brands to take a stand ... "multidimensional and unique identity" of each customer. From this perspective, Coca-Cola’s policy of neither "endorsing ...

The beverage manufacturer said the fruity offering, which first launched in 1938, appeals to consumers craving nostalgia ...

Multinational companies that master balancing global consistency and local adaptation will stand the test of time. By perpetuating a unified international identity while giving local markets the ...

Product packaging serves as a silent salesman, a visual storyteller, and a pivotal element in the consumer decision-making ...

The Atlanta-headquartered soda giant is relaunching Barrilitos in four flavors: mandarin orange, pineapple, fruit punch, and apple. There's one major caveat, though — it'll only be available across ...

The Coca-Cola Co., Atlanta, announced the highly anticipated regional relaunch of Barrilitos, a cherished Mexican soft drink ...

Coca-Cola discontinued Barrilitos a few years ... “We've infused Barrilitos with a refreshed brand identity while preserving the classic flavors and traditions that have made it a beloved ...