Product packaging serves as a silent salesman, a visual storyteller, and a pivotal element in the consumer decision-making ...

Teens who use social media see conspiracy theories come across their feed at least once per week, according to a new study from the News Literacy ...

Multinational companies that master balancing global consistency and local adaptation will stand the test of time. By perpetuating a unified international identity while giving local markets the ...

Coca-Cola says its Costa Coffee and innocent Drinks brands will transition to report directly to the company’s Europe ...

The company bottles Coca-Cola, Fanta, Sprite and Monster in Western Europe, Australia and New Zealand and sells drinks to ...

Coca-Cola outperforms Pepsi in targeting Gen Z despite challenges. Strong performance but no margin of safety for KO stock.

Global marketers can start their pursuit of insight by looking for commonalities across countries and cultures rather than divisions. And despite all the bluster and tough talk coming from both sides ...

It’s vital to select partnerships that resonate with your brand’s identity and audience ... enhancing their brand’s connection with sports enthusiasts. Lastly, look at Coca-Cola’s long-standing ...

Coca-Cola has reintroduced Barrilitos, the iconic Mexican fruit-flavored soda, to California and Texas, stirring nostalgia ...

Consumers are turning away from pricier Starbucks coffee, McDonald’s Big Mac meals, Doritos, Monster energy drinks and Heineken. But they can’t stop guzzling Coke and Dr Pepper.

Brand identity building is not limited to designing a logo; a firm can use other approaches. It’s concerned with creating an ...

After discontinuing it a few years ago, the Coca-Cola company is relaunching Barrilitos Mexican soda in four flavors.