The New York-based carrier announced what it's calling the EvenMore experience, a refreshed type of extra-legroom seat located at the front of its economy cabins.

This year’s program is presented by Focus Features’ upcoming film “Black Bag,” a spy drama from acclaimed director Steven Soderbergh which hits theaters on March 14.

After landing ridicule a year ago for offering $2,000 general admission tickets, which eventually would be dropped to $500, ...