Once a novelty, just four years after its launch chocolate brand Cadbury Dairy Milk Silk (CDM Silk) became nothing more than ordinary. Chocolate being an impulse-driven category, the brand was being ...

Cadbury Dairy Milk Silk has for over a decade positioned itself as a premium chocolate and has become the second biggest chocolates brand in India. Positioned as an indulgent treat to be enjoyed with ...

A user, Abinash Samal, humorously wrote, “Cadbury Silk just got real ... discovered white worms and webs in two Cadbury Dairy Milk chocolates submitted for testing by a consumer.

Design agency Bulletproof adds a contemporary twist to the brand’s historic identity, reimagining classic elements such as the Cadbury Dairy Milk Glass and a Half symbol Cadbury is one of those brands ...

A staple of lunch boxes and peckish workers across the UK - Cadbury's Dairy Milk - will come in a low-sugar version from next year. The new bar will contain 30% less sugar, a bigger reduction than ...

Cadbury Creme Eggs and Mini Cadbury Dairy Milk Eggs. It is the first Cadbury pouch to be made entirely from paper instead of plastic, making it more environmentally friendly and easier to recycle ...

Froneri has expanded its Cadbury ice cream range with three products. Cadbury Crunchie tub (rsp: £4/425ml) features honeycomb-flavoured ice cream with honeycomb and dairy Milk pieces and a Dairy Milk ...