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2025 is set to be a big year for the perfume industry. As the sector grows and customers find new ways to express themselves through scent, so do its trends, one of which is the resurgence and ...

Step up your gift-giving game this Valentine's Day with ScentBox, the popular fragrance subscription brand everyone is talking about. Personally, I applaud people who have a signature scent but ...

2024 was the year of fragrance. There's over 1.7 billion views on #PerfumeTok. Dozens of new brands hit shelves (Noyz, Tsu Lange Yore, 5Sens), many made triumphant returns after years away ...

Where the aroma of the sea mingles with pine at the place where water meets forest, trees are heavy with fruit and the grass is verdant with fragrance. That, gentlemen, is how perfumers see the world.

When it comes to beauty categories, there is nothing as deeply personal as fragrance. It’s linked to our memories and can change our mood, and unlike skincare, makeup and haircare, it’s more about how ...

Essentially that’s why, despite my burgeoning perfume shelf, I have a few that stay on rotation, namely Phlur Missing Person, Le Labo Thé Noir and Glossier You. My wardrobe smells like a ...

No list of the best perfumes would be complete without a gourmand fragrance or two making the cut. You see, despite scent snobbery being a thing (I had to lie about my love of sweet perfumesat the ...

This cult-favorite fragrance caught the hearts of many TikTokers because of its rich, spicy, and woody notes. The striking scent of Le Labo Santal 33 is known to intoxicate any man or woman with ...

“I think it’s a youthfulness is probably the thing that stands out to me,” he says of the spirit of Armanis’ Stronger Than You fragrance, which has a base of vanilla with notes ...