Marketers succeed when they have a clear strategy. Marketing strategy frameworks provide a route to success. Here are five to ...

With the rise of agentic AI across organizations, marketing leaders can begin planning for this future by identifying key ...

From creating visionary content to optimizing for LLMs, unpack key tactics influencing industry conversations and fueling new ...

The marketing trends of 2025 offer immense opportunities for innovation. From embracing AI to rethinking personalization and ...

STP and Goody’s are among the brands made famous by Richard Petty and Nascar exposure. Earnhardt fans were known to be fierce Budweiser and Chevrolet loyalists. Strong associations exist today between ...

In today’s competitive business landscape, standing out from the crowd is essential. One of the most effective ways to ...

This survey highlights a growing trust in word-of-mouth, a preference for fresh feedback, and the critical role of owner ...

OpenAI is planning a fascinating marketing push by introducing its first TV commercial during the 59th Super Bowl this coming ...

The coffee shop chain will air a new ad during the Super Bowl pregame show on Sunday and will give away coffee to loyalty ...

UTA agent Chloe Popescu has been named chief marketing officer at Oscar de la Renta.

The brand’s latest effort includes a partnership with Brazilian pop star Anitta and will span platforms including Instagram, Pinterest and TikTok.

Chandler will spearhead efforts to inspire international travel to the United States through innovative campaigns and by ...